MHAHK established MentalCare Connect Company Limited and further contracted with Social Welfare Department. The Company was the first batch of social enterprise receiving the funding from “Enhancing SelfReliance Through District Partnership Programme” for setting up the business.

The then Director of Social Welfare, Mrs. Carrie Lam, JP was the officiating guest of the opening ceremonies of home appliance store and “Cheers Gallery” Ruttonjee Hospital Convenience Store

“MentalCare Connect “ successfully bid for the operations of Rehab Shop in Tseung Kwan O Hospital.

Six shops of “Cheers Gallery” Convenience Stores and Rehab Shops were launched in the market.

Selected “Cheers Gallery” to run the trial operations of direct sales services.

“Rehab Express” Direct Sales Services was started up with the subsidy of “Enhancing Employment of People with Disabilities through Small Enterprise” Project.

Profit was recorded after 5-year operations.

Established the largest online Rehab product platform in Hong Kong and the publication of free “Rehab Express” magazine.

“Cheers” Marketing and Promotion Services were established for strategic marketing of “Rehab Express” Magazine, physical shop and suppliers networks.

First street front shop of “Cheers Gallery” was opened in Nanking Street. This symbolized “Cheers Gallery” emerged to the competition of open market.

Collaborated with Hung Fook Tong to start up the catering business in North District Hospital and “Cheers Bakery” in Tuen Mun Hospital.

“MentalCare Connect” organized the luncheon for celebrating the Company 10th anniversary. Mr. Matthew Cheung, JP the then Secretary for Labour and Welfare Bureau, was invited as the officiated guest.

Secured the bid for the operations of Hospital Authority Staff Co-op Shop.

Established the online platform of HA Co-op Shop.

Develop “Organisational Consumption Project” and set up “Cheers Point Net “ for the staff of associations and corporates.

Acquired 10+ Caring Company Logo.

In Social Enterprise Award Scheme 2013, “Cheers Gallery“ Rehab Shop was awarded with “Branding and Marketing” Champion, “Employee Satisfaction” Champion, & “Customer Satisfaction” Meritorious Award.

“MentalCare Connect” acquired Silver Award of “The 4th Hong Kong Outstanding Corporate Citizenship Award” (Social Enterprise Category).

Established Logistic and Customer Service Centre with an area of 3,000 sq ft.

Comprehensive revamp and upgrade POS system.

The revenue exceeds HK$100 million.

“Rehab Express” was awarded with the Golden Award of “The 5th Hong Kong Outstanding Corporate Citizenship Award” (Social Enterprise Category).

“MentalCare Connect” acquired - ”Distinguished FamilyFriendly Employer Certificate” in Family-Friendly Employers Award Scheme 2013/2014”

“MentalCare Connect” was awarded “Supreme Inclusive Organisation” in “Talent-Wise Employment Charter and Inclusive Organisations Recognition Scheme”.

“Cheers Gallery” acquired SEE mark - Advanced.

The second street front shop of “Cheers Gallery” – 31B Waterloo Road was opened.

Operations of “Cheers Café” in TWGHs Wong Tai Sin Hospital - the first outlet holding General Restaurant Licence

“MentalCare Connect” opened its third street front shop of “Cheers Gallery” located at Hip Wo Street.

Flagship Store of “Cheers Coop” was opened in Causeway Bay, serving more than 20 associations and corporates, with a total number of 300,000 of staff or members.

Setting up the staff canteen in Kwong Wah Hospital.